World Sailing launches new
strategic positioning: Sailing - Sport, Nature and Technology in perfect
World Sailing is pleased to announce a new strategic positioning
for the sport, expressed in a new, fresh and modern brand identity.
A stronger and more contemporary visual identity alongside a new vision and
mission puts sport, nature and technology at its core and fully completes the
transition from the International Sailing Federation (ISAF) to World Sailing
which commenced in November 2015.
The new brand identity has been rolled out across World Sailing's digital
properties alongside the release of a short film highlighting sailors,
coaches, sailing fans and sports fans reinforcement of the new positioning. Click
here to view the film.
World Sailing's Vision
world in which millions more people fall in love with sailing; inspired by
the unique relationship between sport, technology and the forces of nature;
we all work to protect the waters of the world.
To make sailing more exciting and accessible for everyone to participate or
watch; and use our reach and influence to create a sustainable future for our
sport and the waters of the world:
• To create, and regulate, exciting competition events to
showcase the natural power of wind driven water sport;
• To build a strong profile and image for sailing – using
our key points of difference to resonate with people and give them a lifetime
• To create a tangible sustainability programme that
maximises the positive effect that the sailing community can have on our environment.
All of this can be encapsulated in a simple message: sport, technology &
nature in perfect harmony.
World Sailing CEO Andy Hunt commented, "World Sailing has to adapt and
seize opportunities and our new positioning captures both the substance and
emotion of why we all have a passion for sailing.
"A more contemporary brand identity for World Sailing represents our new
proposition to ensure we stand out in what is a very crowded marketplace and
provide us with the flexibility to meet the communication needs of a modern,
complex, multi-channel organisation.
"We hope that new brand identity will resonate well with fans, sponsors
and the sailing community and captures the collective desire of Sailors to be
the guardians of the Ocean.”
At World Sailing's 2016 Annual Conference in Barcelona, Spain the new brand
will come to life, enabling the sailing community to explore how to maximise
the impact of the new Vision and Mission.
Sailing will be laying down plans for a healthy sustainable future for the
sport, as well as the more specific subject of sustainability in the waters
of the world. The dialogue and engagement will be centred on an overarching
theme of, 'Our Sustainable Future'.
By Daniel Smith - World
Attention Sailing Organizations & PR Agencies:
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