ISAF Becomes World Sailing As
Part Of Rebrand
The governing body of sailing
worldwide, formerly known as ISAF, has officially announced its rebrand to 'World
Sailing – A Sport for Life'.
At the heart of the federation
moving forward is a significant focus on change for the better. More
transparency, better communication, stronger governance and greater
accountability are the four main aims of the new leadership team and the
rebrand to World Sailing represents their commitment to those aims.
Sailing is one of the most inclusive sports in the world, regardless of
gender, age or ability of a sailor, there is a boat for anyone and everyone
to train and race in. It's not unusual to see men and women racing alongside
and against each other, grandparents sharing a boat with their grandchildren,
or able-bodied and disabled sailors going head-to-head – all can compete on
equal terms and this is what makes the sport unique.
Not only will the federation have a refreshed look and focus, the new motto –
'A Sport for Life' - also reinforces the team's dedication to the whole world
of sailing, from an individual's first step in a boat to the day they choose
to hang up their salopettes.
Malcolm Page, Chief Marketing Officer of World Sailing, said, "We are really looking forward
to a new era of sailing governance and myself and the team are determined to
make World Sailing the best that it can be.
"It feels natural to
develop our brand as the organisation evolves. The new identity satisfies all
of the existing positive expectations of what our previous mark stood for,
whilst moving the brand forward to acknowledge the maturity, functionality
and diversity of sailing.
"We have great
history and tradition and of this we are justifiably proud. However, in some
areas, we were stuck in the past. Only by thinking and acting together,
acting now, sharing one clear powerful message, can we move beyond this,
remain relevant and grow as a sport.”
The future of the World Sailing will see a united sport from juniors
venturing onto the water for the first time to champions competing at the
Olympic Games or in the Vendée Globe. Greater value will be provided to
Member National Authorities, Class Associations and Continental Federations,
alongside initiative developed to grow and broaden participation in sailing.
Attention Sailing Organizations & PR Agencies:
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