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Lowrance Fishfinder

Description: Description: PressReleaseLowranceHeaderLowrance® Releases HOOK Series Fishfinders

New Series Combines Proven Feature Performance With Everyday Value

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Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the release of the HOOK series of fishfinders, as well as fishfinder/chartplotter models, which feature proven navigation and fishfinding technology, along with everyday prices that provide anglers with incredible value.


Available in 4-, 5-, 7- and 9-inch screen sizes, all Lowrance HOOK models feature CHIRP Sonar, which provides improved target identification at greater depths, a clearer display with less interference and enhanced target separation, so angers can more easily distinguish baitfish from game fish. DownScan Imaging™ is also available on most models to give anglers a clear, photo-like view of the fish-holding structure beneath the boat.


All HOOK models combine these cutting-edge fishfinding capabilities with a bright, daylight viewable, backlit color LED display. Packed with Lowrance exclusives like Advanced Signal Processing (ASP) for excellent target separation and superior noise rejection, HOOK helps anglers more easily identify baitfish and gamefish targets. Controlled with an easy-to-use interface, the convenient page selector menu allows quick access with one-thumb operation.


All HOOK fishfinder/chartplotter models feature a highly accurate, built-in GPS antenna that displays position on a detailed U.S. basemap, with more than 3,000 lakes and rivers and detailed coastal contours to 1,000 feet. Optional Americas chart upgrades include Lake InsightTM or Nautic InsightTM PRO and HD, Navionics HotMaps® Premium and Fishing Hotspots® PRO. Global chart upgrade options include Navionics+ and Jeppesen C-MAP MAX-N. HOOK is also compatible with the Insight Genesis™ map-creation service, which allows users to make custom, high-resolution contour maps from recorded sonar logs, with bottom-hardness and vegetation overlays, as well as Insight Genesis™ Social Map community chart sharing.


HOOK 4- and 5-inch models are also available in Ice Machine™ versions and can be purchased as a combo unit or standalone-fishfinder. The Ice Machine bundles are packed with a custom, weighted, ice-fishing transducer and unique float system along with a weatherproof, soft-sided pack featuring easy-to-find, front- and rear-zipped access, an adjustable display platform for easy viewing and two StowAway® utility boxes.


“HOOK sets a new standard for ‘everyday value’ with the quality you expect from Lowrance for anglers considering the purchase of a new fishfinder,” said Leif Ottosson, CEO, Navico. “We have included our most sought-after features like CHIRP Sonar, DownScan Imaging and TrackBack into this new range of compact, yet incredibly affordable units. The painstaking detail we’ve put into HOOK is an example of the continued dedication Lowrance has to the success of anglers worldwide.”


Protected by the Lowrance Advantage Service program, the HOOK Series fishfinders/chartplotters can be purchased from authorized Lowrance dealers and distributors throughout the United States and Canada and are priced as follows:


Hook-4x – 4-inch Fishfinder, $199

Hook-4x – 4-inch Fishfinder Ice Machine™, $299

Hook-4 – 4-inch Fishfinder/Chartplotter, $299

Hook-4 – 4-inch Fishfinder/Chartplotter Ice Machine™, $349

Hook-5x – 5-inch Fishfinder, $299

Hook-5 – 5-inch Fishfinder/Chartplotter, $399

Hook-5 – 5-inch Fishfinder/Chartplotter Ice Machine™, $499

Hook-7x – 7-inch Fishfinder, $399

Hook-7 – 7-inch Fishfinder/Chartplotter, $499

Hook-9 – 9-inch Fishfinder/Chartplotter, $999


For more information on the Lowrance HOOK Series or the entire Lowrance line of marine electronics or to locate an authorized Lowrance dealer, please visit


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