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Lowrance Signs Exclusive Partnership With
Fishing Holdings, LLC

Electronics Leader Announces Renewed Standard Fit Relationship With Top Boat Manufacturer

Lowrance, a world-leading brand in fishing electronics since 1957 — announced today its renewed exclusive standard fit partnership with Fishing Holdings, LLC. The relationship agreement, signed for an additional three years, spans across all Fishing Holdings’ brands including Ranger Boats, Triton Boats and Stratos Boats. Offering cutting-edge aluminum and fiberglass bass, saltwater and multi-species fishing boats, these brands represent a large percentage of the fishing boat market. Lowrance’s innovative HDS Gen2 Touch, Elite-5 CHIRP and Elite-3x navigation and fishfinding systems are available as standard equipment on all models. Lowrance will also co-sponsor events in conjunction with Fishing Holdings including FLW Outdoors, the Texas Team Trail, Cabela's National Walleye Tour, and Owner's Tournaments.


     Continuing on an already strong relationship, Lowrance offers Ranger, Triton and Stratos boat owners high-definition, full-color, bright and easy-to-use displayseach providing boaters a multitude of built-in, as well as add-on capabilities. The HDS Gen2 Touch delivers a widescreen display with touchscreen functionality plus exclusive 4-channel sonar technology and a powerful internal GPS receiver. The Elite-5 CHIRP fishfinder/chartplotter combination includes built-in detailed high-definition U.S. mapping, Insight Genesis™ social mapping compatibility, CHIRP sonar technology and Advanced Signal Processing, which reduces the need to manually adjust settings. The Elite-3x fishfinder offers a crisp display and award-winning Lowrance Broadband Sounder technology with selectable dual-frequency operation.


“Owners of our boats are a special breed,” said Randy Hopper, president, Fishing Holdings. “They take their time on the water very seriously, and we take delivering the best boats with the best accessories just as seriously. Over the years we’ve found that our relationship with Lowrance gives that to our customers and we are excited about our future collaboration.”


Ranger, Triton and Stratos boats are well known for performance, both in tournaments and in purely recreational fishing,” said Leif Ottosson, CEO and president, Lowrance. “Our Lowrance HDS and Elite series fishfinders and navigation systems give these anglers the features they need to make their time on the water as productive and enjoyable as possible.”


For more information on the Lowrance HDS Gen2 Touch, Elite-5 CHIRP and Elite-3x, or the entire Lowrance line of marine electronics and to locate an authorized Lowrance dealer, please visit


About Lowrance: The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.


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